While everybody is trying to figure out the hidden message in Joe Belfiore's T-shirt,¹ I figure I'd give you an easier puzzle.
Here is the pattern of 0's and 1's printed on the T-shirt handed given out at the Windows 8 kick-off meeting. Because you don't have a project until you have a T-shirt.
001 01101110 0110 01110011 00100000 01010111 10 01100100 01101111 01110111 011 0000 01001100 01101001 01110110 01100 00000 01001001 01101110 01110100 011001 110010 01101110 1110100 0100010 1111000 0111000 101111 0111001 1100101 011100 01001 0110111 100100 0110111 110011 0010000 010111 01101001 1100100 011011 10111 01110011 00 0 01001100 01101 110 01100101 00100000 01001001 011 0 01100101 01110010 01101110 0 000101 01111000 011100 1 01110010 01100101 0111001001 1001 01101110 01100100 01101111 0111 110011 00100000 01 11 01101001 011011 1100100 0110111 1110011 0010000 01001100 01101 00101 01000000 01001001 0110 0101 01100010 01101110 0110 0101 01111000 01110000 01101 10010 01100101 0111001001010111 101110 01100100 1101111 01110111 01110011 01000000 0101011 101001 01101110 01100100 01101111 011101 0011 00100000 01001100 01101001 0111 1 00100000 01001001 01101110 0 10010 01101110 0110
The actual shirt clipped many of the digits to make the shape come out smoother. I've filled in the partial digits.
There are at least two typos in the shirt.
It didn't take a room full of developers long to decode the message.
Click here to reveal the answer.
¹ Looks like they figured it out.